20th Century Fashion
A Pictorial Review Through Pattern Catalogs
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The Vintage Peddler has acquired a collection of sewing pattern advertisements and circulars.  These little brochures or mini magazines were distributed freely by the pattern companies through their retailers as a way of promoting their newest patterns much like they still do today.  They are full of gorgeous drawings and together they provide a pictorial review of fashion through the 20th century. Enjoy!

Ladies Home Journal December 1927

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Ladies Home Journal December 1927 Ladies Home Journal December 1927 Ladies Home Journal December 1927
Ladies Home Journal December 1927 Ladies Home Journal December 1927 Ladies Home Journal December 1927
Ladies Home Journal Patterns

Published by

The Home Pattern Company INC< 18 East 18th St. New York


Seen Where Smart People Gather

Yellowish beige coats, trimmed with shawl collars and cuffs of natural lynx; others with high double fold collars of beaver.

Chestnut brown, a rich golden color, is combined with mink, fitch and golden caracul furs in topcoats and ensembles. Pigeon gray, Napoleon blue and Malaga red are chic color preferences. 

Black is smarter than ever! Especially chic combined with white, as a black velvet ensemble with gleaming metal cloth or satin blouse.

Velvet and crepe silk combined in one frock —crepe silk band and inset trimmings on jersey or wool georgette frocks—both modernistic contrasts which make the new fashions brilliantly different.'

" Diagonal piecings, achieved by contrast in color or texture. Plaited and circular skirts, side draperies, irregular hem lines, dipping points.

Light colored stockings to match one's skin.

Matched accessories are worn; bag and shoes of antelope or glistening calfskin in beige, gray, golden chestnut and black.

With a black costume black accessories are worn, suede or antelope bags and shoes, with the sheerest black or gunmetal hosiery.

Bags have arm handles, pouch bags with back straps, and in envelope style..

Pinkish tinted pearls in long strings are worn lariat style, twice around the throat; short strings of graduated pearls are the modernists' choice.

Gold jewelry is fashionable; bracelets, necklaces and gold beads.

Slip-on gloves in beige suede, unadorned.

Head-clinging helmets outlining face, with cut front edge or turned back brim, in felt, velour and velvet: Turned back brims in turban style; narrow brims cut away and with ends knotted over the left eye.

IDA CLEVE VAN AUKEN, Fashion Editor.


Albermarle, No. Car,

A Guide to Chic—The New Winter Fashion Book


McCall style News pattern catalog October 1930

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McCALL Style News



Insist on a McCall Pattern

It's the shortcut to Paris Style

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